TX

Total Experience

• EX
  • Employee
  • Includes all employee interactions while working at a company
• DXP
  • Digital
  • Covers how customers interact with a brand before and after buying a product or using a service
• UX
  • User
  • Focuses on how easy and enjoyable it is for people to use a specific product or service. It includes design, how well it works, and how user-friendly it is
• MX
  • Multi
  • Is about the overall experience someone has with your brand across different digital platforms and devices. It ensures the user’s experience is excellent no matter where or how they interact with your brand. Multi-experience goes beyond just connecting different channels – it strongly emphasises guaranteeing the user’s experience is brilliant everywhere